Book promotion can become overwhelming. This practical guide examines newsletters, blogging, social media, advertising, giveaways, ARC services, price promotions and launch stacking—using real-world results to show indie authors how to choose effective marketing methods, track what works and avoid trying to do everything.

One of the most irritating pieces of advice given to me when I was starting out was that I should start marketing my book before I’d even finished writing it. I had no idea what that meant. How was I supposed to promote a book that didn’t exist?

The Wooden Ring began fourteen years ago with a question about Cordelia’s missing journey in King Lear. After finding an agent but not a publisher, the novel waited on a hard drive until its author was ready to rebuild it as a story of legitimacy, duty, power, magic, and pirates.