author marketing

For a long time, I treated my sales dashboard as a measure of how well I was doing—not just as an author, but as a person. A good day meant progress. A slow day meant doubt. It took stepping back to realise I was watching results instead of building the work that creates them.

Three covers, several expensive lessons. I look at what redesigning The Chic Crone taught me about book cover design, genre signalling, thumbnail readability, reader expectations, print colour, and the hidden costs of changing a published cover—including lost recognition, outdated promotional materials, and Goodreads complications.