book marketing
You’ve Written a Book. Now What Fresh Hell Is This?
Finished the manuscript? Congratulations — and welcome to the next challenge. In this first Adventures in Self-Publishing essay, I explore the shift from writer to publisher, the reader-facing decisions that follow, and why self-publishing is more than pressing upload and hoping for the best.
Your Book Cover Is Not Decoration. It’s Positioning.
A book cover is more than decoration—it signals genre, tone, audience, and professionalism before a reader ever reaches the blurb. Drawing on expensive lessons from The Chic Crone, I explore thumbnail testing, print colour, designer briefs, series branding, and how the right cover helps the right reader recognise your book.
Third Time’s the Charm: What Three Covers Taught Me About Book Cover Design
Three covers, several expensive lessons. I look at what redesigning The Chic Crone taught me about book cover design, genre signalling, thumbnail readability, reader expectations, print colour, and the hidden costs of changing a published cover—including lost recognition, outdated promotional materials, and Goodreads complications.