book marketing
You’ve Written a Book. Now What Fresh Hell Is This?
Finished the manuscript? Congratulations — and welcome to the next challenge. In this first Adventures in Self-Publishing essay, I explore the shift from writer to publisher, the reader-facing decisions that follow, and why self-publishing is more than pressing upload and hoping for the best.
Your Book Cover Is Not Decoration. It’s Positioning.
A book cover is more than decoration—it signals genre, tone, audience, and professionalism before a reader ever reaches the blurb. Drawing on expensive lessons from The Chic Crone, I explore thumbnail testing, print colour, designer briefs, series branding, and how the right cover helps the right reader recognise your book.
Third Time’s the Charm: What Three Covers Taught Me About Book Cover Design
Three covers, several expensive lessons. I look at what redesigning The Chic Crone taught me about book cover design, genre signalling, thumbnail readability, reader expectations, print colour, and the hidden costs of changing a published cover—including lost recognition, outdated promotional materials, and Goodreads complications.
Launching a Book Without Losing Your Mind
Marketing before publication doesn’t mean shouting “My book is coming!” for two years. It means knowing your reader, giving them somewhere to find you and building familiarity before asking for a sale.